Liazon’s Private Exchange Expands Aetna Offering in Key Markets

August 8, 2012

NEW YORK (August 8, 2012) – Liazon today announced that it is expanding its offering of Aetna health care plans available through its Bright Choices® Exchange in several key markets on the East Coast. Bright Choices is Liazon’s market-leading private benefits exchange that is already serving tens of thousands of members through more than 2,000 employers. Businesses will be able to access the exchange through select insurance brokers in the New York, Connecticut, Philadelphia, Delaware and Western Pennsylvania markets.


“We created the Bright Choices Exchange to provide a better model for businesses and people to buy benefits.” said Liazon co-founder and CEO Ashok Subramanian. “Working with an insurance industry leader like Aetna enhances our platform and reaffirms our strengths in delivering on our exchange model.”


Liazon customers in the expansion markets will have access to Aetna’s broad range of health insurance products and related services. The Bright Choices Exchange also gives employees a wide array of benefits options including health savings and flexible spending accounts, dental, vision, disability, life, critical illness, and accident insurance, as well as wellness, telemedicine and pet insurance.


“The development of private exchanges is another example of how the marketplace is evolving to meet the buying preferences of consumers,” said Patrick Young, President of PA/DE at Aetna. “We are pleased to work with Liazon to expand the reach of our products and services and meet the unique health care needs of current and prospective customers.”


The Bright Choices Exchange also educates employees about coverage options and guides them with decision-support technology to make smarter and more economical benefits selections. The Bright Choices Exchange recently won a Silver Web Health Award, which recognizes the nation’s best digital health resources.


About Aetna

Aetna (NYSE: AET) is one of the nation’s leading diversified health care benefits companies, serving approximately 36.1 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional, voluntary and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, and medical management capabilities, Medicaid health care management services and health information technology services. Our customers include employer groups, individuals, college students, part-time and hourly workers, health plans, health care providers, governmental units, government-sponsored plans, labor groups and expatriates. For more information, see


About Liazon

Founded in 2007, Liazon Corporation operates the market-leading private benefits exchange for small and mid-sized businesses. Its flagship product, the Bright Choices® Exchange, is an online benefits store that is changing the way employers and employees buy benefits. Bright Choices helps employers save money on their healthcare costs by setting predictable budgets while guiding employees to purchase better coverage of health, dental, vision, life and disability benefits. Liazon works with top national and regional insurance providers and supports more than 2,000 businesses nationwide. Liazon has offices in Buffalo, N.Y., New York City and Waltham, MA. To learn more about Liazon and the Bright Choices Exchange, go to www.