Liazon’s Private Benefits Exchange Available to NYC Businesses

November 15, 2012

Businesses Can Opt for Private Benefits Exchange During Open Enrollment Period

NEW YORK (November 15, 2012) – Liazon’s market-leading Bright Choices(R) private benefits exchange is now available to New York City businesses looking for better alternatives to the traditional path of rising costs and declining benefits as they enter the open enrollment period for 2013. Bright Choices helps businesses of all sizes control their benefits costs in the short and long-term while providing employees with a personalized benefits package that best fits their needs. Bright Choices is available through select insurance brokers throughout the New York City area.


“This is a critical time for many businesses, especially as they have seen carriers leave the small business market in New York City. Bright Choices introduces a broad array of options, which is critically important for small businesses that never had this type of choice in the past,” said Ashok Subramanian, chief executive officer and co-founder of Liazon. “Liazon has experience in this market. Since 2008, we’ve helped over 2,000 companies nationwide provide a better way to buy benefits.”


The exchange provides employees with a wide array of benefits options including a variety of medical plan options, health savings and flexible spending accounts, dental, vision, disability, life, critical illness and accident insurance, as well as wellness, telemedicine, legal plans, and even pet insurance. All plans are provided from top national and regional carriers including Aetna, MetLife, and Allstate, among others.


Employers can set and manage their benefits budget each year through a defined contribution funding strategy, in which they provide each employee a certain amount of money to shop for coverage in the exchange. Bright Choices educates employees about coverage options and guides them with decision-support technology to make smarter and more economical benefits selections. The portal has won Best Website awards from Consumer Health World and Web Health Awards.


Those interested in Bright Choices should contact their insurance broker directly and/or attend a weekly webinar to learn more. Companies can register for the webinar at


About Liazon

Founded in 2007, Liazon Corporation operates the market-leading private benefits exchange for small and mid-sized businesses. Its flagship product, the Bright Choices® Exchange, is an online benefits store that is changing the way employers and employees buy benefits. Bright Choices helps employers save money on their healthcare costs by setting predictable budgets while guiding employees to purchase better coverage of health, dental, vision, life and disability benefits. Liazon works with top national and regional insurance providers and supports more than 2,000 businesses nationwide. Liazon has offices in Buffalo, N.Y., New York City and Waltham, MA. To learn more about Liazon and the Bright Choices Exchange, go to www.