Liazon’s Bright Choices Exchange Recognized for Fourth Consecutive Digital Health Award

January 12, 2016

Buffalo, NY– January 12, 2016 – Liazon, operator of the industry-leading private benefits exchange for businesses across the U.S., was named a winner of the Fall 2015 Digital Health Awards. Liazon’s flagship product, the Bright Choices® Exchange, received an award in the “Portal” category, making this the fourth consecutive Digital Health Award the exchange has received. The awards, which are run by the Health Information Resource Center, recognize the nation’s best digital health resources.

Bright Choices helps employers save money on their health care costs by setting predictable budgets while allowing employees to personalize their benefits package with a selection of health, dental, vision, life, disability, and other benefits from top national and regional providers.

“This continuing recognition is significant as it underscores Liazon’s ongoing commitment to providing consumers with the best tools, resources and education needed to make good choices based on their individual situations,” said Liazon CEO and co-founder Ashok Subramanian. “We are proud to be named a Digital Health Award winner for the fourth year in a row.”

Distinguished features of Liazon’s Bright Choices Exchange include its award-winning decision support, which generates a unique, personalized recommendation of products and plans, along with a display of total costs, including the employer’s contribution. Education tools help empower and assist employees in choosing plans that meet their coverage needs, and expense tracking tools help them manage expenses year-round. Sophisticated cloud computing infrastructure and vigorous security measures ensure continual access and confidentiality of data transmission.

The Bright Choices Exchange was evaluated alongside over 250 entries and was selected by a panel of digital health media experts based on content, design, creativity and user experience. Liazon has previously received the Digital Health Award in 2012, 2013 and 2014.

About Liazon
Founded in 2007, Liazon Corporation operates the industry-leading private benefits exchange for businesses. Its flagship product, the Bright Choices® Exchange, is an online benefits store that is changing the way employers and employees buy benefits. Bright Choices helps employers manage their health care costs by setting predictable budgets through a defined contribution funding strategy while guiding employees to purchase better coverage of health, dental, vision, life, disability and other benefits. Advanced cloud computing infrastructure and robust security protection ensures continual access and safeguards confidentiality of data transmission. Liazon works with top national and regional insurance providers and supports businesses nationwide through a distribution network of leading broker partners. Liazon was acquired by Towers Watson, now Willis Towers Watson, in 2013. To learn more about Liazon and the Bright Choices Exchange, go to