Liazon Recognized as “Best Place to Work” by Crain’s New York and Buffalo Business First

March 17, 2016

BUFFALO, NY– March 17, 2016 – Liazon, operator of the industry-leading private benefits exchange for businesses across the U.S., was recently recognized as a “Best Place to Work in New York City” and a “Best Place to Work in Western New York” by Crain’s New York Business and Buffalo Business First, respectively. These acknowledgements further validate Liazon’s outstanding company culture and its position as a highly sought after place to work in Buffalo and greater New York.

“We are constantly striving to create a positive and collaborative environment where our employees enjoy working and can grow professionally,” said Ashok Subramanian, co-founder and CEO of Liazon. “Our culture is defined by our company mantra, ‘Ask why not?’, so we provide the resources for employees to challenge the status quo and develop innovative ideas that are changing the benefits industry for the better.”

The common thread, according to Crain’s New York, is that the companies in this year’s ranking each have aprofound commitment to their workers’ happiness.” More specifically, Crain’s New York cited the friendly atmosphere Liazon has fostered. The Best Places to Work in New York City ranking is created in partnership with the Best Companies Group, an independent research firm, through a confidential, 87-question employee survey and a 92-question employer survey.

Buffalo Business First’s ranking is conducted in partnership with Quantum Workplace, an independent workplace survey and employee feedback company, to determine the Best Places to Work in Western New York. As part of the process, employees were asked to complete a confidential survey about their workplace, and companies were only considered for the ranking if 85 percent or more of their employees provided feedback. Liazon was named a finalist in Buffalo Business First’s Large Company category, which was announced at an event on March 16th in Buffalo, New York.

Liazon is headquartered in Buffalo with an office in New York City and offers employees various perks, such as social events and celebrations, office foosball challenges, snacks, and a fun and inclusive working environment. And employees get to select their own portfolio of benefits from Liazon’s award-winning Bright Choices® Exchange. Additionally, Liazon’s Cultural Diversity and Community Outreach Committee is dedicated to finding opportunities in the community and providing fundraising opportunities to further enrich and inspire its employees.

About Liazon
Founded in 2007, Liazon Corporation operates the industry-leading private benefits exchange for businesses. Its flagship product, the Bright Choices® Exchange, is an online benefits store that is changing the way employers and employees buy benefits. Bright Choices helps employers manage their health care costs by setting predictable budgets through a defined contribution funding strategy while guiding employees to purchase better coverage of health, dental, vision, life, disability and other benefits. Advanced cloud computing infrastructure and robust security protection ensures continual access and safeguards confidentiality of data transmission. Liazon works with top national and regional insurance providers and supports businesses nationwide through a distribution network of leading broker partners. Liazon was acquired by Towers Watson, now Willis Towers Watson, in 2013. To learn more about Liazon and the Bright Choices Exchange, go to

About Crain’s New York Business
For more than 25 years, Crain’s New York Business has been the award-winning news source for New York’s business leaders, telling the story of the New York economy, while serving as a voice and advocate for the city’s business community. Reporting through the prism of business, Crain’s helps its readers stay on top of the inner workings of New York’s economic and political ecosystem, uncover new business opportunities, and connect with the broader New York business community.

About Buffalo Business First
Buffalo Business First is the number one source for business and career news in Western New York. Headquartered in Buffalo, New York, the weekly newspaper covers general, local business news and also contains advertising for local businesses and company events.