Liazon announced the addition of Chief Revenue Officer Michael Karp and Chief Financial Officer Kent Jarvi to its executive team. Kevin Hill, the former CEO of UnitedHealthcare’s Northeast Division also joined Liazon as an Advisor. NEW YORK (March 20, 2012) – Liazon, which operates America’s largest private health benefits exchange for small and mid-sized businesses, today announced the addition of Chief Revenue Officer Michael Karp and Chief Financial Officer Kent Jarvi to its executive team. The seasoned executives will lead Liazon’s revenue generation and finance efforts as the company rapidly expands to bring the innovative Bright Choices® Exchange to businesses across the country. Kevin Hill, the former CEO of UnitedHealthcare’s Northeast Division also joined Liazon as an Advisor. Chief Revenue Officer Michael Karp has served as an executive manager in the information technology services industry for more than two decades, leading strategy and sales for enterprises ranging from startups to multinational corporations. Most recently Mr. Karp served as EVP, North American Sales for Iron Mountain where he built a nationally recognized team and consistently delivered more than $1B a year of annual contract value. During his 14-year tenure the company grew to become the global leader in its space and an S&P 500 company. Mr. Karp will be responsible for expanding and developing a world-class sales and business development infrastructure for Liazon to drive greater penetration among businesses that are seeking a better way to buy benefits for their employees. Liazon CFO Kent Jarvi brings more than 25 years of experience successfully leading venture-backed companies through profitable growth, capital acquisition and liquidity events. Mr. Jarvi will manage Liazon’s strategic financial decisions and the venture capital investment by Bain Capital and other institutional investors. Prior to joining Liazon, he served as the CFO at a number of software and service companies. New Liazon Advisor Kevin Hill was CEO of UnitedHealthcare’s Northeast Division from 2004 to 2006. Prior to this he was Executive VP of Sales, Products and Pricing at Oxford Health Plans when the company was sold to UHC. In that position he reported to the company CEO and was responsible for sales, marketing, product, pricing and underwriting departments for Oxford’s commercial and Medicare businesses. Since 2006 Mr. Hill has been an advisor to several VC backed companies that currently include Health Plan One, CheckPoint HR and Liazon. “With our executive team solidly in place, Liazon is on track to bring the Bright Choices Exchange to even more businesses who are grappling with ever-rising health care costs,” said Liazon CEO Ashok Subramanian. “Kent and Michael are already having a positive impact on our business and our entire team is passionate about helping employers control their benefits costs while offering their employees more choices, more support and more satisfaction with their benefits.” About Liazon Founded in 2007, Liazon Corporation operates the market-leading private benefits exchange for small and mid-sized businesses. Its flagship product, the Bright Choices® Exchange, is an online benefits store that is changing the way employers and employees buy benefits. Bright Choices helps employers save money on their healthcare costs by setting predictable budgets while guiding employees to purchase better coverage of health, dental, vision, life and disability benefits. Liazon works with top national and regional insurance providers and supports more than 2,000 businesses nationwide. Liazon has offices in Buffalo, N.Y., New York City and Waltham, MA. To learn more about Liazon and the Bright Choices Exchange, go to www.http://dev.liazon.com.