Liazon Named Fastest Growing Business in Western New York

June 24, 2011

Buffalo, NY (June 24, 2011) – Liazon, the leading innovator in employee benefits solutions and technology, topped the list of the 50 fastest growing companies in Western New York in the Fast Track 50 awards presented by Buffalo’s Business First newspaper. The award is based on Liazon’s 1,262.45% growth over the last three years.

 

Liazon, the leading innovator in employee benefits solutions and technology, topped the list of the 50 fastest growing companies in Western New York in the Fast Track 50 awards presented by Buffalo’s Business First newspaper. The award is based on Liazon’s 1,262.45% growth over the last three years.

 

“We are honored to receive this prestigious award, especially since this is the first year we have been eligible to enter,” said Ashok Subramanian, Liazon’s CEO and co-founder. “It’s really a testament to all of our clients in Western New York and throughout the country who made this award possible.”

 

Liazon empowers employers of all sizes to adopt a new consumer-centric model for how employees buy the insurance and other protection they need. Employers save money and fix their long-term benefits costs using Liazon’s defined contribution solution. Employees use those funds toward the purchase of insurance and other services in Liazon’s Bright Choices® Exchange — the online store where people build their own personal benefits portfolio. Bright Choices helps each consumer navigate the vast number of product combinations to most cost-efficiently and effectively meet their families’ true healthcare and financial needs.

 

“The theme of the Fast Track 50 award is ‘Driving Western New York’s Economy’ and we’re proud to be part of it,” Subramanian said. “Buffalo is where we proved that our new ideas work. Companies here have been quick to pick up on this innovation and now we are expanding to other parts of the state and country.”

 

Liazon was founded in 2007, and in addition to its original Buffalo offices, the company now also has offices in New York City and Boston. The company recently secured a $12.7 million round of growth funding led by Bain Capital Ventures, Ingleside Investors, and Rand Capital, SBIC.

 

In May, the Buffalo Niagara Partnership honored Liazon with an Innovate Award for its groundbreaking Bright Choices® Exchange.

 

About Liazon

Founded in 2007, Liazon Corporation operates the market-leading private benefits exchange for small and mid-sized businesses. Its flagship product, the Bright Choices® Exchange, is an online benefits store that is changing the way employers and employees buy benefits. Bright Choices helps employers save money on their healthcare costs by setting predictable budgets while guiding employees to purchase better coverage of health, dental, vision, life and disability benefits. Liazon works with top national and regional insurance providers and supports more than 2,000 businesses nationwide. Liazon has offices in Buffalo, N.Y., New York City and Waltham, MA. To learn more about Liazon and the Bright Choices Exchange, go to www.http://dev.liazon.com.