Liazon Launches Multi-Carrier Private Exchange

February 10, 2014

New Platform Offers Liazon’s Most Robust Benefits Exchange to Date for Mid-Sized and Large Employers


BUFFALO, NY: (February 10, 2014) – Liazon Corporation, operator of the industry-leading Bright Choices® Exchange, announced the launch of its newest multi-carrier private exchange. Employers can now offer employees a full benefits marketplace across multiple carriers through Liazon’s proven private exchange platform. The new program helps employers and employees save money by promoting competition, effectively matching products to people’s underlying benefits needs, and activating greater employee engagement in health care. It will be available nationwide on both a fully-insured and self-insured basis and targets national employers with 3,000 or more employees.


Liazon’s established carrier relationships have been instrumental in assembling a wide variety of carrier and plan options to deliver meaningful choices to employees. Employees can now shop from dozens of plan designs across multiple medical carriers including Aetna, UnitedHealthcare, and a panel of leading regional health plans.


“UnitedHealthcare helps consumers navigate the health care experience by creating simpler, more personalized plans and services. We believe our partnership with Liazon will give Bright Choices Exchange customers more choice and flexibility in their health care benefits,” said Elizabeth Winsor, CEO UnitedHealthcare National Accounts.


The Bright Choices Exchange also features a full suite of ancillary and other benefits, including pharmacy, dental, vision, life, disability, critical illness, accident, FSAs, HSAs, telemedicine, pet insurance, identity theft protection, and legal plans from leading companies such as Aetna, Allstate Benefits, CVS Caremark, Express Scripts, The Guardian Life Insurance Company of America, MetLife, OptumRx, Sun Life Financial, and UnitedHealthcare.


Bright Choices provides a defined contribution platform for employers and a guided shopping experience that allows each employee to easily navigate plan options from multiple carriers. At the heart of Bright Choices is a proprietary analytical engine that uses sophisticated statistical modeling, digestible education, and in-depth personal insights to help build the ideal combination of benefits plans for each individual’s coverage needs and budget. Expense tracking tools help users understand, manage and pay expenses year-round.


“In our six years of experience operating private exchanges, Liazon has found that through greater financial ownership, real choice, and an advanced shopping experience — both employers and employees save money and enhance satisfaction with benefits,” said Ashok Subramanian, CEO and co-founder of Liazon. “This new marketplace advances private exchanges to a new stratosphere and will completely transform how benefits are delivered in America.”


Liazon has been successfully delivering its Bright Choices private benefits exchange to companies since 2008 through its distribution network of leading broker partners, and currently services over 500 mid-sized and large businesses. For more information about Liazon and Bright Choices, please go to


About Liazon

Founded in 2007, Liazon Corporation operates the industry-leading private benefits exchange for businesses. Its flagship product, the Bright Choices® Exchange, is an online benefits store that is changing the way employers and employees buy benefits. Bright Choices helps employers manage their health care costs by setting predictable budgets through a defined contribution funding strategy while guiding employees to purchase better coverage of health, dental, vision, life, disability and other benefits. Liazon works with top national and regional insurance providers and supports businesses nationwide through a distribution network of leading broker partners. To learn more about Liazon and the Bright Choices Exchange, go to