Liazon Earns Two Nods as a “Best Place to Work” Based on Its Exceptional Company Culture

October 2, 2014

Recognized as One of Business Insurance’s “Best Places to Work in Insurance” and Crain’s New York’s “Best Places to Work in New York City”

BUFFALO, NY–(Marketwired – Oct 2, 2014) – Liazon, operator of the industry-leading private benefits exchange for businesses, was recently named as a Best Place to Work in Insurance and a Best Place to Work in New York City, by Business Insurance and Crain’s New York Business, respectively. These accolades further validate Liazon’s outstanding company culture and its position as one of New York’s best employers, as well as one of the best in the commercial insurance market nationally. This is the third time in a row Liazon has appeared on Business Insurance‘s list and the first time to be recognized by Crain’s.

The Best Places to Work in Insurance program identifies and recognizes high-quality workplaces in the commercial insurance industry and honors companies for creating workplaces that do superior jobs of encouraging employees to thrive in a workplace they can love. Best Places to Work in New York City is a survey and recognition program dedicated to identifying and recognizing New York City’s best employers. Both recognitions were garnered through employee feedback and a comprehensive evaluation of workplaces policies, practices, philosophy, systems and demographics.

“I strive to create an environment where employees feel empowered to challenge the status quo, and to develop the groundbreaking ideas that truly make this industry better,” said Ashok Subramanian, co-founder and CEO of Liazon. “Our culture isn’t defined by a set of rules, rather it’s defined by a common mission and by integrity, trust and shared values. It’s why we come to work every day.”

One of the keys to Liazon’s success as a business has been its company culture. Its executives go a long way to foster openness through regularly scheduled town hall meetings and other company-wide events. The Liazon team recently came together to celebrate the opening of its newest office in Buffalo, NY on July 10, which earned official proclamation as Liazon Day in Buffalo and Erie County. Liazon is also a participating company of START-UP New York — Governor Cuomo’s signature economic development initiative that taps into business and university resources to spur economic growth — based on its rapid expansion of technology and operations in Western NY, including plans to hire 500 new team members over the next five years.

The sixth annual Best Places to Work in Insurance was created in conjunction with Harrisburg, PA- based Best Companies Group and Business Insurance magazine, and recognized 75 insurance industry companies across the U.S. Now in its seventh year, the Best Places to Work in New York City award was produced by Crain’s New York Business, the Human Resource Association of New York and the Society of Human Resource Management. Additionally, Best Companies Group conducted surveys that measured employee satisfaction and engagement, culture and the overall employee experience. The employee survey accounted for 75 percent of the ranking, while the remaining 25 percent was a broader evaluation of the company and its policies at large.

About Liazon
Founded in 2007, Liazon Corporation operates the industry-leading private benefits exchange for businesses. Its flagship product, the Bright Choices® Exchange, is an online benefits store that is changing the way employers and employees buy benefits. Bright Choices helps employers manage their health care costs by setting predictable budgets through a defined contribution funding strategy while guiding employees to purchase better coverage of health, dental, vision, life, disability and other benefits. Advanced cloud computing infrastructure and robust security protection ensures continual access and safeguards confidentiality of data transmission. Liazon works with top national and regional insurance providers and supports businesses nationwide through a distribution network of leading broker partners. Liazon was acquired by Towers Watson, a leading global professional services company, in November, 2013. To learn more about Liazon and the Bright Choices Exchange, go to

About Crain’s New York Business
For more than 25 years, Crain’s New York Business has been the award-winning news source for New York’s business leaders, telling the story of the New York economy, while serving as a voice and advocate for the city’s business community. Reporting through the prism of business, Crain’s helps its readers stay on top of the inner workings of New York’s economic and political ecosystem, uncover new business opportunities and connect with the broader New York business community.

About Business Insurance
Business Insurance is the authoritative news and information source for executives concerned about risk and the impact on their business. With information for risk managers, benefits managers, insurers, brokers and other providers of insurance products and services, Business Insurance delivers in-depth analysis on new and emerging risks, case studies of successful programs, market intelligence on trends, and guidance on how to capitalize on opportunities and overcome challenges. Business Insurance covers core risk management and insurance areas such as property/casualty insurance, health insurance, captive insurance and other alternative risk transfer vehicles, and enterprise risk management.