NEW YORK, Jan. 5, 2012 — CEO of Liazon, Ashok Subramanian, was profiled as an “industry innovator” in the HealthCare Consumerism Superstars annual publication. The publisher, Institute of Healthcare Consumerism, showcases industry “Superstars” for outstanding health and benefits management solutions. Other standout honorees include: Whole Foods’ John Mackey, Dennis Triplett of UMB Healthcare Services, Jeff Young of Evolution1, Dr. Stephen D. Neelman of Health Equity, Roy Ramthun of HSA Consulting Services LLC and 42 other winner profiles. In addition to individual awards, enterprising companies such as General Electric, Boeing Company and Chick-Fil-A also were honored as leaders in the health and benefit management arena. Within this annual issue, The Institute for HealthCare Consumerism honors those who have gone above and beyond to execute innovative health and benefit management programs and those who provide the solutions to organizations including C-level, HR, benefits, and/or corporate medical/wellness directors and their companies, benefit brokers, benefit consultants, and solutions providers that promote innovative health plan, wellness, supplemental health, and disease management practices toward the betterment of their business, employees and clients. Honorees were nominated by the field at large and are now profiled within The Institute for HealthCare Consumerism “Superstars” issue. The “Superstars” issue is produced by the publishers of CDHC Solutions magazine, within The Institute for HealthCare Consumerism (www.theihcc.com). View the “Superstars” issue online: http://theihcc.com/en/publications/superstars About Liazon Founded in 2007, Liazon Corporation operates the market-leading private benefits exchange for small and mid-sized businesses. Its flagship product, the Bright Choices® Exchange, is an online benefits store that is changing the way employers and employees buy benefits. Bright Choices helps employers save money on their healthcare costs by setting predictable budgets while guiding employees to purchase better coverage of health, dental, vision, life and disability benefits. Liazon works with top national and regional insurance providers and supports more than 2,000 businesses nationwide. Liazon has offices in Buffalo, N.Y., New York City and Waltham, MA. To learn more about Liazon and the Bright Choices Exchange, go to www.http://dev.liazon.com. About CDHC Solutions: CDHC Solutions Magazine – As the official publication for The Institute for HealthCare Consumerism, each issue focuses 100 percent on innovative health and benefit management solutions as an advocate for health care consumerism. The collective voice heard within the articles, company profiles and suggestions for solutions helps stakeholders make better decisions about health care programs. Available in digital and print. About The Institute for HealthCare Consumerism The Institute for HealthCare Consumerism is the only multi-platform, collaborative environment focused exclusively on innovative health and benefit management. It’s a place for employers, solution providers, brokers, advisors, consultants, human resources and benefits managers, C-suite executives, financial management decision makers, TPAs, executives and administrators of regional health plan providers to LEARN, CONNECT and SHARE through The Institute’s publication, CDHC Solutions Magazine, its bi-annual live conference The FORUM, and its online community at www.TheIHCC.com. As a catalyst for the growth of the health care consumerism movement, The Institute deepens the conversation and collaboration between its invested stakeholders.