BUFFALO (Feb 7, 2013) – Liazon Corporation, operator of the market-leading private benefits exchange for businesses, today announced the appointment of David Finkel as its chief operating officer, effective immediately. Finkel is a dynamic leader who brings 26 years of operations and business development experience in the health care and employee benefits market to Liazon. His objective is to scale the company’s operations to support its rapid growth and services to brokers, carriers and employers. “Liazon is on a strong growth trajectory and David’s established track record of managing expansion for companies both large and small makes him a valuable addition to the leadership team,” said Ashok Subramanian, co-founder and CEO. Finkel joins Liazon from Inovalon, a healthcare data analytics firm, where he served as chief operating officer responsible for managing day-to-day operations of all business units. Earlier he held senior positions at WellPoint, Coventry Health Care, CIGNA, Deloitte & Touche and Oxford Health Plans. Finkel earned a Bachelor of Arts degree in Community Health at the University of Rochester and an M.B.A. in Health Care Administration from Baruch College/Mount Sinai School of Medicine in New York. “When I looked for my next opportunity, I wanted to be part of a company that understood the power of consumerism, choice and empowerment within the health care industry. Liazon stood out as the clear leader in building a new marketplace and experience for health care consumers,” said Finkel. Liazon’s award winning Bright Choices® exchange is a benefits marketplace where employers use a defined contribution funding strategy to provide each employee with a set amount of money to shop for coverage that fits their individual needs. Through the exchange, employees get access to an array of benefit choices, including a variety of health care plans, health savings and flexible spending accounts, dental, vision, disability, and life insurance, as well as wellness, telemedicine, legal plans, and pet insurance. The Bright Choices Exchange educates employees about coverage options and guides them with decision-support technology to make smarter and more economical benefits selections. About Liazon Founded in 2007, Liazon Corporation operates the market-leading private benefits exchange for businesses. Its flagship product, the Bright Choices® Exchange, is an online benefits store that is changing the way employers and employees buy benefits. Bright Choices helps employers save money on their healthcare costs by setting predictable budgets while guiding employees to purchase better coverage of health, dental, vision, life, disability and other benefits. Liazon works with top national and regional insurance providers and supports more than 2,000 businesses nationwide through a distribution network of leading broker partners. Liazon has offices in Buffalo, N.Y., New York City and Waltham, MA. To learn more about Liazon and the Bright Choices Exchange, go to www.http://dev.liazon.com.