Liazon and Allied Benefit Systems Provide First National TPA Offering on Private Exchange

September 30, 2014

BUFFALO, NY: (September 30, 2014) – Liazon, operator of the industry-leading private benefits exchange, has partnered with Allied Benefit Systems to create a new Third-party Administrator (TPA) private exchange solution for companies. Allied brings a 30+ year track record of providing one of the industry’s most clinically integrated administrative platforms to the innovative Bright Choices® Exchange, and other private exchanges powered by Liazon Corporation.

With this partnership, Liazon and Allied now offer a truly national, TPA-based, self-funded exchange solution. Through Allied’s platform, companies with as few as 100 lives are able to take advantage of self-funded plan options — plans traditionally only available to larger employee groups. Employers or brokers can choose from a suite of products and services at different levels in order to build customized scenarios that meet their specific needs and budgets. Liazon brokers will be able to begin selling these plans for January 1, 2015 effective dates.

“Our culture is deeply rooted in a holistic management approach that encourages employees to play a larger and more proactive role in their decisions, both financial and health care related,” says Rob Valerious, executive vice president of Allied. “We recognize Liazon’s commitment to delivering personalized solutions that best meet the needs of each individual, and our partnership with them allows new populations to have access to these solutions on a leading private exchange platform.”

Allied is a national health care solutions company dedicated to providing the best care for employees and their families. The preeminent TPA provider, Allied offers a fully integrated suite of small and large group self-insured products and services including medical, dental, FSA, COBRA, pharmacy and government compliance solutions. Additionally, Allied offers a wide variety of minimum essential coverage plans that now reach newly eligible populations such as retail, staffing, food service and hospitality companies.

Alan Cohen, Liazon’s co-founder and chief strategy officer, echoes these sentiments about this game-changing partnership. “This solution allows us to deliver benefits cost predictability to employers looking for a self-funded exchange and to empower more consumers to make more meaningful choices when it comes to their health care benefits.”

About Liazon
Founded in 2007, Liazon Corporation operates the industry-leading private benefits exchange for businesses. Its flagship product, the Bright Choices® Exchange, is an online benefits store that is changing the way employers and employees buy benefits. Bright Choices helps employers manage their health care costs by setting predictable budgets through a defined contribution funding strategy while guiding employees to purchase better coverage of health, dental, vision, life, disability and other benefits. Advanced cloud computing infrastructure and robust security protection ensures continual access and safeguards confidentiality of data transmission. Liazon works with top national and regional insurance providers and supports businesses nationwide through a distribution network of leading broker partners. Liazon was acquired by Towers Watson, a leading global professional services company, in November, 2013. To learn more about Liazon and the Bright Choices Exchange, go to

About Allied
Founded over three decades ago, Allied is a national health solutions company that provides better health for members and their families while ensuring value for our clients. Allied provides customized benefit solutions each and every day for employers small to large including publicly held corporations, school districts, government entities, hospitals, Taft-Hartley Plans, charitable organizations, and privately held corporations. Allied’s philosophy of creating a culture of health for member organizations and their employees extends beyond simple medical health. Allied integrates clinical, behavioral, and social considerations into the management of every member to achieve better outcomes and enhanced patient satisfaction. Allied’s innovative suite of cost and claim mitigation programs include the Affordable Care Plan and Allied Advocate Programs have a proven track record of profoundly impacting the bottom line of their client’s health care spending. To learn more about Allied, please visit