July 10th Proclaimed Liazon Day as Company Opens New Buffalo Offices

July 10, 2014

State and Local Dignitaries to Attend Ribbon Cutting at Fairmont Creamery Building


BUFFALO, NY: (July 10, 2014) – Liazon Corporation, operator of the industry-leading private benefits exchange for businesses across the United States, will be hosting an event to celebrate the grand opening of its new office in the Fairmont Creamery Building at 199 Scott Street in Buffalo, New York.


Liazon will hold a ribbon cutting ceremony to officially open its new offices today at 2:00pm. Mayor Byron Brown and Erie County Executive Mark Poloncarz will issue proclamations, naming July 10th, 2014 “Liazon Day” in the city of Buffalo and Erie County. In addition, New York State Senator Tim Kennedy, New York State Assembly members Michael Kearns, Crystal D. Peoples-Stokes, and Sean Ryan, Empire State Development Regional President Sam Hoyt, and other dignitaries will attend the ribbon cutting ceremony. Liazon is the anchor tenant of the completely rehabilitated and historic 1920’s era building, kicking off a revitalization effort in Buffalo’s Cobblestone District.


“Liazon’s new Buffalo headquarters in the Fairmont Creamery Building kicks off a great revival in Buffalo’s Cobblestone District and adds to the momentum in Buffalo,” said Mayor Byron Brown, noting that over $4.4 billion in new economic development activity is underway citywide.  “I thank Liazon’s founders – including Buffalo natives – for their continued commitment to Buffalo by developing a cost-effective way for employers to offer health insurance benefits and for being one of the fastest growing tech companies in Buffalo, creating new job opportunities for city residents.”


“The move to our new offices is an exciting time for our company,” said Ashok Subramanian, CEO and co-founder of Liazon and a Buffalo native. “The city of Buffalo and its infrastructure, the entrepreneurial community, the universities and the exceptional talent here have all been instrumental in our growth and success, and will continue to play a huge role in our future.  Now, as part of the Towers Watson family of companies, we’re proud to be growing our business right in the heart of Buffalo and to do so while helping to revitalize the historic Fairmont Creamery building.”


“Innovative companies like Liazon are driving economic growth in Western New York,” said Senator Kennedy, “Businesses, large and small, throughout our region are adapting to new technology and the needs of today’s consumers, and positioning themselves as industry leaders. Working together, we’re fueling Buffalo’s resurgence and creating new job opportunities for hardworking Western New Yorkers.”


“Today is a great day for Liazon and the region.  I am so honored to be here today and to see what Liazon has built right here in Buffalo,” said Assemblywoman Peoples-Stokes.  “I cannot wait to see the future of Liazon, and to see the future of business in the area.”


The company’s growth is a reflection of the shift businesses are making to private benefits exchanges. Liazon empowers employees to choose a customized benefits plan, while streamlining benefits administration for employers. To date, more than three million Americans have enrolled in private exchanges, and reports by Accenture indicate that 40% of businesses are expected to offer insurance through an exchange by 2018.


“The new office will give Liazon the space it needs to grow its team and further develop its award winning product, the Bright Choices® Exchange,” said James Foreman, managing director of Towers Watson’s Exchange Solutions. “With the new office space, Liazon will have the necessary resources to remain a game-changing force as they help revolutionize the benefits world.”


About Liazon

Founded in 2007, Liazon Corporation operates the industry-leading private benefits exchange for businesses. Its flagship product, the Bright Choices® Exchange, is an online benefits store that is changing the way employers and employees buy benefits. Bright Choices helps employers manage their health care costs by setting predictable budgets through a defined contribution funding strategy while guiding employees to purchase better coverage of health, dental, vision, life, disability and other benefits. Advanced cloud computing infrastructure and robust security protection ensures continual access and safeguards confidentiality of data transmission. Liazon works with top national and regional insurance providers and supports businesses nationwide through a distribution network of leading broker partners. Liazon was acquired by Towers Watson, a leading global professional services company, in November 2013. To learn more about Liazon and the Bright Choices Exchange, go to www.liazon.com.