Experience Bright Choices

Learn how Liazon's award-winning benefits solution offers employees a better way to buy benefits®.

1

Complete Profile

Employees fill out a simple profile to tell us about their health, wealth and personality—all of which can impact the benefits that are right for them.

2

Shop for Benefits

Based on the answers to their profile questions, employees receive a personalized recommendation for products and plans that they can accept as is, or they can use our educational tools and resources to make their own decisions, then check out and buy their benefits.

3

Use Benefits

After enrollment, employees can return to Bright Choices to view their benefit plans, make any changes based on a qualifying life event and more.

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Learn more about Bright Choices

Bright Choices has benefits for both employers and employees.

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  • Choice in the right hands
  • Enhanced employee satisfaction
  • Comprehensive coverage
  • Predictable benefits costs

Get Bright Choices Today

Learn more about how Bright Choices can help your company.

A Portfolio Approach to Benefits

Just as different types of investment products work together to create a 401(k) portfolio that is tailored to each employee, different products and plans can work together to provide the right level of financial protection through benefits.

Health
Protection
Money
Lifestyle
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Sharon’s Portfolio

Sharon wants to stick with her copay plan to keep paperwork and out-of-pocket costs predictable.

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Vance’s Portfolio

Vance predicts that he won’t have to go to the doctor much, so he enrolls in a high-deductible health plan and contributes to his HSA. He’s also active and likes to spend time with his dog, so he chooses to enroll in Accident Insurance, Pet Insurance, and Paid Time Off Buy-up.

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Tom’s Portfolio

Tom worries about an injury or illness keeping him out of work, so he chooses to enroll in Critical Illness, Long Term-Disability, and Short-Term Disability Insurance. He also wants to quit smoking, so he decides to enroll in Health Coaching to get some help.

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Chris’ Portfolio

Chris just had a baby and wants to play on the safe side, so he enrolled in a Copay Health Plan, Life Insurance, and Long-Term Disability to provide more protection for his family. He also knows he has some dental work coming this year, so he enrolled in the Enhanced Dental Plan.

Select an employee below to see his or her customized benefits portfolio

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Sharon
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Vance
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Tom
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Chris

Employers, learn more here
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Brokers, learn more here
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