Cigna and Liazon Join Together to Offer Suite of Products on Liazon’s Leading Private Exchange Platform

October 14, 2014

BUFFALO, NY (October 14, 2014) – Today Liazon, operator of the Bright Choices®Exchange, an industry-leading private benefits exchange, and global health service company Cigna (NYSE: CI), announced that they plan to offer a suite of Cigna employee benefit plans and products through Bright Choices and other Liazon-powered exchanges. This new collaboration from Liazon and Cigna creates a national exchange solution for companies with 250 or more employees.

Approved Liazon and Cigna brokers will be able to begin selling Cigna products through Bright Choices, including Medical, Dental, Vision, Life, Accident (AD&D) and Disability, for January 1, 2015 effective dates. Cigna products on Liazon-powered exchanges will be available to companies nationwide and feature a variety of funding strategies.

“We share Liazon’s vision for helping consumers make well-informed decisions in providing for the health, well-being and security of themselves and their families,” said Patty Fontneau, President of Cigna Private Exchange Business. “Working with Liazon allows us to better serve the diverse needs of today’s businesses and their employees. We are able to deliver access to quality, affordable care as well as the support, tools and information to help create and maintain a healthy and productive workforce.”

With more than 85 million customer relationships worldwide, Cigna is a global health services leader, providing insurance and healthcare administration solutions through employers, brokers and consultants, as well as directly to individuals. Cigna operates under a promise to understand customers’ needs, and works with them to achieve healthier, more secure, lives.

“Our partnership with Cigna allows us to extend the accessibility of the Bright Choices Exchange, reaching new clients across the country. A private exchange marketplace is only as good as the products it carries, and the addition of Cigna’s best-in-class offerings will enhance our store with cost effective, highly individualized solutions from a recognized leader in the insurance space,” said Alan Cohen, co-founder and chief strategy officer of Liazon.

About Liazon
Founded in 2007, Liazon Corporation operates the industry-leading private benefits exchange for businesses. Its flagship product, the Bright Choices® Exchange, is an online benefits store that is changing the way employers and employees buy benefits. Bright Choices helps employers manage their health care costs by setting predictable budgets through a defined contribution funding strategy while guiding employees to purchase better coverage of health, dental, vision, life, disability and other benefits. Advanced cloud computing infrastructure and robust security protection ensures continual access and safeguards confidentiality of data transmission. Liazon works with top national and regional insurance providers and supports businesses nationwide through a distribution network of leading broker partners. Liazon was acquired by Towers Watson, a leading global professional services company, in November 2013. To learn more about Liazon and the Bright Choices Exchange, go to

About Cigna
Cigna Corporation (NYSE: CI) is a global health service company dedicated to helping people improve their health, well-being and sense of security. All products and services are provided exclusively by or through operating subsidiaries of Cigna Corporation, including Connecticut General Life Insurance Company, Cigna Health and Life Insurance Company, Life Insurance Company of North America Cigna Life Insurance Company of New York and HMO or service company subsidiaries of Cigna Health Corporation and Cigna Dental Health, Inc. Such products and services include an integrated suite of health services, such as medical, dental, behavioral health, pharmacy, vision, supplemental benefits, and other related products including group life, accident and disability insurance. Cigna maintains sales capability in 30 countries and jurisdictions, and has more than 85 million customer relationships throughout the world. To learn more about Cigna®, including links to follow us on Facebook or Twitter, visit