Alan Cohen Recognized as an Industry Innovator by the Institute for HealthCare Consumerism

November 17, 2016

Buffalo, NY, November 17, 2016 – Alan Cohen, co-founder of Liazon and Head of Product, Exchange Solutions at Willis Towers Watson, is a recipient of an “Industry Innovator” award by the Institute for HealthCare Consumerism (IHC).  IHC’s 11th annual HealthCare Consumerism Superstars and Industry Innovator Awards  recognize top executives for their work in transforming the landscape of corporate health and benefits in the last year.

Mr. Cohen has been a leader in the benefits space for over two decades. Having co-founded Liazon, operator of the industry’s leading private benefits exchanges, in 2006, Mr. Cohen sold the company to Willis Towers Watson in 2013 and has since been leading product development and strategy across the company’s exchange offerings. Prior to Liazon/Willis Towers Watson, he was CEO and co-founder of Online Benefits, the nation’s leading benefits management and communication technology firm.

“It’s an honor to be recognized for the work we’re doing at Liazon alongside other companies who are working to improve the health and benefits space,” said Mr. Cohen. “Our mission at Liazon is to create an unparalleled marketplace experience for health care consumers.  For us, that means continuous innovation to keep up with their changing needs and industry trends.”

The Institute for HealthCare Consumerism received over 300 nominations for 10 different awards. Candidates are nominated by industry peers, client, and colleagues, and winners are selected by the Editorial Advisory Board, a select group of industry experts.

About Liazon
Liazon operates the industry-leading private benefits exchanges for businesses across the U.S. Distributed under the brand name Bright Choices® as well as several privately-labeled brands, Liazon exchanges are online benefits stores that allow employees to personalize their benefits package with a selection of health, dental, vision, life, disability, and a host of other benefits from top national and regional providers. Liazon exchanges enable companies to achieve a benefits strategy that maximizes value for their benefits dollars and helps them attract and retain talent through high employee satisfaction and empowerment. Liazon was acquired by Towers Watson, now Willis Towers Watson, in 2013. To learn more about Liazon exchanges, go to

About The Institute for HealthCare Consumerism
The Institute for HealthCare Consumerism (IHC) is the only organization entirely devoted to helping employers and their broker/advisor, consultant and health plan partners best engage their employees in their own health and well-being. The IHC brings all key stakeholders in the workforce health marketplace together in dialogue and action through its national conferences, online content, weekly podcast, professional education, research and other means. For more information, visit