Aflac Teams with Liazon Private Benefits Exchange for Group Products

December 8, 2015

COLUMBUS, Ga. –  December 8, 2015 – Aflac, the leading provider of voluntary insurance at the work site in the United States, announced today that it is partnering with Liazon, operator of the industry-leading private benefits exchange Bright Choices®, to provide brokers working with large businesses nationwide more options for when and how they do business with Aflac.

As a result of this agreement, approved brokers will now be able to offer Aflac’s Group Critical Illness, Accident and Hospital Indemnity plans through the Bright Choices exchange and other Liazon-powered exchanges – providing employers a way to provide their employees a broader range of choices to build a personalized portfolio of benefits.

“We remain committed to finding new, innovative ways to support the growing broker market in our industry, and offering our products on Bright Choices will help grow and expand our distribution model with brokers and, ultimately, drive broker sales,” said Aflac Senior Vice President of Broker Sales Drew Niziak. “This partnership will also provide added value to our customers who will have more information available to make more educated decisions regarding their benefits needs.”

Given the changing health care landscape, employers are increasingly turning to private health care exchanges as another option for their employees’ benefits enrollment and administration. Within a defined contribution model, Liazon’s platform offers side-by-side comparison tools, comprehensive education materials, transparent pricing and hands-on support to make choosing the right benefits plan easier based on each employee’s unique needs. That means employers decide how much to spend each year on benefits and employees choose how to spend that money. Employers with 100 or more benefit-eligible employees will rely on brokers more than ever to help navigate these benefits options. In fact, more than half (52 percent) of brokers surveyed in 2015, reported that they are functioning as a producer for insurance products handled through an exchange.1

“Joining forces with Aflac was an easy decision for Liazon because we both believe in empowering the employer to help their employees make better benefit decisions,” said Liazon Co-founder and Chief Strategy Officer Alan Cohen . “The addition of Aflac’s world-class voluntary benefits offerings and strong brand recognition will enhance the options available in our benefits store and help brokers better meet their clients’ benefits needs going forward.”

To learn more, visit or follow @aflac on Twitter.

About Liazon
Founded in 2007, Liazon Corporation operates the industry-leading private benefits exchange for businesses. Its flagship product, the Bright Choices® Exchange, is an online benefits store that is changing the way employers and employees buy benefits. Bright Choices helps employers manage their health care costs by setting predictable budgets through a defined contribution funding strategy while guiding employees to purchase better coverage of health, dental, vision, life, disability and other benefits. Advanced cloud computing infrastructure and robust security protection ensures continual access and safeguards confidentiality of data transmission. Liazon works with top national and regional insurance providers and supports businesses nationwide through a distribution network of leading broker partners. Liazon was acquired by Towers Watson, a leading global professional services company, in November 2013. To learn more about Liazon and the Bright Choices Exchange, go to

About Aflac
When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For six decades, Aflac insurance policies have given policyholders the opportunity to focus on recovery, not financial stress. In the United States, Aflac is the leading provider of voluntary insurance at the work site. Through its trailblazing One Day PaySM initiative, Aflac U.S. can receive, process, approve and disburse payment for eligible claims in one business day. In Japan, Aflac is a leading provider of medical and cancer insurance and insures 1 in 4 households. Aflac individual and group insurance products help provide protection to more than 50 million people worldwide. For nine consecutive years, Aflac has been recognized by Ethisphere magazine as one of the World’s Most Ethical Companies. In 2015, Fortune magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the 17th consecutive year. Also, in 2015, Fortune magazine included Aflac on its list of Most Admired Companies for the 14th time, ranking the company No. 1 in innovation for the insurance, life and health category. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac and One Day PaySM, visit or