Accelerating Demand for Liazon’s Private Benefits Exchange

September 26, 2013

Brokers Seeing Strong Demand for Bright Choices Exchange from Mid-Sized and Large Businesses

BUFFALO, NY: (September 26, 2013) – Liazon Corporation, operator of the industry-leading private benefits exchange for businesses, is achieving exceptional growth in the number of users of its Bright Choices® Exchange.  2013 has seen over 200 companies signing up for the benefits marketplace so far, with many more predicted to join in time for January 1, 2014 benefits renewals.  The increased interest is primarily coming from mid-sized and large businesses.


“The market has turned the corner. Businesses understand that they have to get the most out of their benefit dollars and to provide programs that really matter to their employees,” said Ashok Subramanian, CEO and co-founder of Liazon. “Bright Choices is actively meeting this need with a trusted platform, support infrastructure, and a robust offering of merchandise, and we anticipate continued growth throughout the remainder of the year.”


The driving force behind this growth is Liazon’s wide network of broker partners, over 300 of who deliver Bright Choices to clients nationwide.  Liazon’s exchange technology is also the powering force behind numerous broker-led exchange platforms.


To date, Liazon has experienced a 450% year-over-year increase in new users added to its platform.  Additionally, in August the company added more lives to the platform than in any other month in the company’s history.  Currently over 2,400 companies, across a range of industries and sizes, including those with thousands of employees, use Bright Choices.


“A successful private exchange provider does more than offer a technology platform for enrollment.  It has to empower employees to make meaningful choices about their benefits and then give them the tools and products to make that happen,” added Subramanian.  Liazon has followed through on this vision, building robust inventory with plans from top national and regional insurance carriers. Employees have access to a wide variety of options from medical plans, to life, disability, dental, vision, wellness, and even identity theft protection and telemedicine.

Bright Choices’ award-winning decision support and education helps employees make smarter benefits selections, and expense tracking tools help them manage and pay expenses year-round.  This personalized approach to benefits has led to higher satisfaction among employees, increasing engagement in healthcare and providing more comprehensive coverage while decreasing employers’ costs.  Hands-on care from support teams ensures an easy transition to this breakthrough solution and robust data security protection safeguards confidentiality of data transmission.


About Liazon

Founded in 2007, Liazon Corporation operates the industry-leading private benefits exchange for businesses. Its flagship product, the Bright Choices® Exchange, is an online benefits store that is changing the way employers and employees buy benefits. Bright Choices helps employers manage their healthcare costs by setting predictable budgets through a defined contribution funding strategy while guiding employees to purchase better coverage of health, dental, vision, life, disability and other benefits. Advanced cloud computer infrastructure and robust security protection ensures continual access and safeguards confidentiality of data transmission. Liazon works with top national and regional insurance providers and supports businesses nationwide through a distribution network of leading broker partners. To learn more about Liazon and the Bright Choices Exchange, go to