Simplee and Liazon to Create First Benefits Exchange With Expense Management Tools

February 26, 2013

Partnership allows consumers to better choose, use, and track employee benefits and medical expenses year-round

Palo Alto, Calif. – Feb. 26, 2013 – Simplee and Liazon today announced a partnership to provide all Liazon Bright Choices® Exchange users with integrated access to the Simplee healthcare expense management platform. This partnership forms the first private benefits exchange that allows consumers to both select a personalized benefits portfolio and then track and manage their healthcare expenses throughout the year.


Liazon’s flagship product, the Bright Choices Exchange, is an online benefits store that is changing the way employers and employees buy benefits. Bright Choices helps employers to save money on their healthcare costs by setting predictable budgets while allowing employees to personalize their benefits package with a selection of health, dental, vision, life, disability, and other benefits from top providers. Award-winning decision support and educational tools help employees make informed benefits selections from a wide variety of options.


“Our goal with Bright Choices is to help employees select and use their benefits more efficiently,” said Alan Cohen, chief strategy officer at Liazon. “Simplee is a critical element that helps people access and organize information about their benefits to get the most out of their healthcare dollars.”


With Simplee, Liazon users can access an online medical expense management system that allows them to track, review and then pay health claims and bills from all insurance related providers. In addition to plain language benefits and claims explanations, employees receive medical support notifications from Simplee that highlight deductible usage, historical spend for open enrollment decisions, and alerts for medical billing errors. Simplee makes it easy to manage and pay health claims and medical bills online.


“American’s evolving healthcare system delivers more choice but also demands that consumers take more responsibility,” said Tomer Shoval, CEO of Simplee. “This combination of Bright Choices and Simplee provides health plan customers with powerful tools to make informed choices and then take control of their medical plans and expenses.”


Since its launch in 2011, Simplee has helped members manage nearly half a billion dollars in medical expenses across hundreds of thousands of medical providers. These users are highly engaged, with more than 65% returning to the platform on a regular basis. Those using Simplee’s online bill payment solution pay an average of more than $1000 per year in medical claims through the platform. The company currently supports insurers who cover 80% of the U.S. market.


Since its launch in 2007, Liazon has helped over 2,000 clients save on benefits costs while increasing employee satisfaction and engagement with their benefits. Bright Choices walks each user through a questionnaire about health profile, financial status, risk tolerance and preferences in order to recommend the right benefits package for them and their families. Employees can compare plans side-by-side, view plan costs by pay period, and even make choices based on scenario analyses of projected costs.


About Simplee
Simplee is a privately held company that empowers consumers to take control of their health care financials. The free, web-based service helps consumers save time and money with a centralized place for tracking and paying their health care expenses. Simplee’s health care dashboard and customizable analytics help consumers better understand and manage their medical benefits and expenses. The company is located in Palo Alto, California, and maintains a development center in Israel. For more information visit: For information on partnering with Simplee, please contact Robert David at


About Liazon
Founded in 2007, Liazon Corporation operates the market-leading private benefits exchange for businesses. Its flagship product, the Bright Choices® Exchange, is an online benefits store that is changing the way employers and employees buy benefits. Bright Choices helps employers save money on their healthcarecosts by setting predictable budgets while guiding employees to purchase better coverage of health, dental, vision, life, disability and other benefits. Liazon works with top national and regional insurance providers and supports more than 2,000 businesses nationwide through a distribution network of leading broker partners. Liazon has offices in Buffalo, N.Y., New York City and Waltham, MA. To learn more about Liazon and the Bright Choices Exchange, go to www.