As operator of the industry’s leading private benefits exchanges for businesses across the country, Liazon is changing the way employees shop for benefits through Bright Choices®, as well as by powering several privately labeled brands.
Technology in benefits has traditionally lagged behind most other industries – and Liazon has been working to change that since 2007. We have a track record of helping businesses nationwide control their benefits costs while expanding benefits choice and coverage. Working with over 160 carriers, including 75 medical carriers, and leading vendors for price transparency, wellness and other offerings, we maintain superior relationships, award-winning technology and best-in-class service to offer a proven solution that delivers results for both employers and employees.
Employers can set and control their own budgets, rather than accepting the latest rate hike from their medical carrier. Instead of a "one-size-fits-all" package to suit all of their diverse employees' needs, employers can offer employees the ability to choose a personalized package that works for them. And this very often leads to cost savings for both the employer and employee. When employees are put in the driver's seat, they become more engaged and confident health care consumers who appreciate their benefits more—as well as the employers who are providing them.
of employees are more likely to stay with their employer.
of employees better understand what their health insurance and other benefits cover.
of employees are more aware of the cost of medical care.
of employees are more confident in their health care decisions.
of employees are satisfied with the shopping and enrollment experience.
Whether they are self-funded or fully-insured, looking to bring their own plan design or leverage one of our curated “stores,” or considering varying contribution options, we work with employers to meet their corporate objectives.
“There was a lot of upside for us in moving to a marketplace. Nearly half of our employees chose a plan that was different than what they had the previous year…and 38% picked a less costly plan, which saved them money.”
Andrew Pung, Benefits Administrator, Westcare
Get out of the benefits business and back to the business of what you do best. From paperless enrollment to extensive reporting capabilities, as well as integration with carrier systems and other third-party programs and services, we simplify and streamline the benefits process, freeing your HR staff to focus on your employees.
“The most beneficial part of the marketplace has been the administrative side. I am extremely thankful for the automated enrollment process along with the direct file feeds to the carriers.”
Erin Holderfield, Wolverton & Associates
Employers can offer their employees a broader scope of products and plans, and employees can select the portfolio of benefits that best protect them against financial risk. A store is only as good as the products on the shelves, and we have relationships with the industry’s leading national and regional carriers to ensure all needs are met.
“The best part of my experience working with the marketplace has been the power of choice. Our employees can customize their benefit options to what suits their needs best.”
Ashley Wolverton, Head of HR, Wolverton & Associates
Great products and plans are important, but decision support is critical to ensure employees understand how to navigate their options. Liazon’s recommendation engine uses sophisticated statistical modeling to predict the right combination of products and plans, along with plan summaries, side-by-side plan comparisons and educational resources, to create informed benefits shoppers.
“Our employees felt they understood what they’d bought and that they got what they paid for. They liked making the choices themselves.”
Lauren Thomas, SVP Human Resources, TitleMax
Learn more about the guided shopping experience
A few months ago, our CEO ran into our broker and said to her, 'We should have made this move a long time ago.' From my perspective as an HR lead, I couldn’t agree more.
