Turbo-charging profitable, persistent growth for insurance carriers
The pioneer in private exchange, Liazon has a proven track record to partner closely with medical and non-medical carriers to establish your private exchange quickly and efficiently.
What’s in it for you?
Looking for a breakout strategy to profitably acquire new members? Liazon’s Bright Choices® Exchange offers a proven strategy to rapidly acquire new members, open new markets, and avoid the “race to zero” on price and profitability.
Rapidly acquire new members.
Liazon works with you to activate your distribution channels and drive rapid growth out of the gate. With Bright Choices, rates and underwriting cycles don't matter anymore.
Through our combination of member empowerment, intelligent plan choices, and deep decision support, carriers experience enhanced medical-loss ratio and administrative cost performance.
Bright Choices empowers carriers to create a "spreadsheet-proof" solution that is no longer prone to annual waves of member gains and losses due to price swings. Carriers breed deep and persistent member loyalty — enhancing long-term profitability.
In short, we’ve done it over and over and achieve monumental success every time. From product development, underwriting, broker certification and activation, sales and marketing, to member education and support, we know exactly what you should expect and guide you through the process.
How does it work?
- We work with you to select the right set of plan designs for the target markets
- We develop co-marketing programs to drive brand awareness
- We forge tight field sales relationships between the health plan, the assigned Liazon account executive and other relevant third party distributors
- We develop a streamlined operational process between the organizations to minimize administrative work and improve the employer and employee experience
Work with the private exchange experts that the top carriers trust.