Main Menu
  • Contact Us
  • Bright Choices Log-In
  • Home
  • Bright Choices Exchange
    • How it Works
    • How it Helps
    • In the Store
    • Guided Shopping Experience
    • Support
    • Private Exchange
  • Partner With Us
    • Why Bright Choices
    • Brokers
    • Carriers
  • About Us
    • Our Story
    • Our Timeline
    • Product Principles
    • Careers
  • Newsroom
    • Buzz
    • Press Releases
    • Testimonials
    • Research
    • Press Kit
    • Blog
    • Events
  • Contact Us

Liazon

  • Liazon Facebook
  • Liazon Twitter
  • Liazon LinkedIn
  • Liazon Google+
  • Bright Choices Exchange
  • Partner With Us
  • About Us
  • Newsroom
liazon_news-header

Extra! Extra! The world of employer-sponsored benefits is changing fast!

And Liazon is at the forefront. Stay up to date with the latest news and gain insights from our white papers and company blog.

  • Buzz
  • Press Releases
  • Testimonials
  • Research
  • Press Kit
  • Blog
  • Client Stories
  • PERC

Blog

6 Principles We Use to Talk to Employees About Benefits

6 principles blog post

By Ruth Berkowitz

A recent poll found that 20% of Americans would rather watch a movie about the life of Lindsay Lohan than enroll in benefits.1

And another survey reported that 41% of employees spend less than 15 minutes selecting benefits, while the average time spent shopping for a new computer is four hours. 2

Why such apathy when it comes to the topic of employee benefits?

Our goal at Liazon is to make open enrollment for our users free of pain and even engaging.  How?  By giving people the information they need to make good decisions, by eliminating jargon, and by making it enjoyable.  We aim to simulate the experience of having a conversation with an educated benefits professional who can provide context and background information.

When we develop language in Bright Choices®, we abide by the following 6 principles:

1. Explain concepts simply. Our main goal is to provide easy-to-understand and relevant information and we do this by couching things in simple, every day language free of jargon.

2. Respect your audience. We treat people as adults, capable of taking in facts and interpreting them according to their needs and opinions.

3. Keep it real, keep it honest. We don’t scare, instill fear, or play games to sell more insurance.  We tell people both the pros and cons.

4. Take it seriously. We don’t sugar-coat or appear cutesy/punny.  Sometimes we have to talk about difficult what-ifs because insurance is important for the most difficult times in life.

5. Explain rather than avoid. When we use traditional benefits terms (such as co-pay, deductible), which are important concepts to understand, we define them.

6. Tone matters. Our tone is educational, explanatory, direct, and to the point.  Storytelling and providing interesting, engaging information is highly encouraged.

We know most people will want to get in and out of a conversation about benefits as quickly as possible, so we respect that reality.  Our surveys show that 30% of Bright Choices users spend less than 30 minutes shopping for benefits, and 59% of people spend less than an hour.  And even though that’s more than the national stat above, almost 70% of them say that the time spent using Bright Choices met their expectations. By inputting their health, wealth and personality information and using the resulting Bright Choices’s recommendation as a guide, people can make smart benefits decisions in very little time.

Others want to educate themselves about benefits in order to make their selections.  They make use of our side-by-side comparison tools, watch videos, read articles, and more.  For them, our “Tell Me More” educational resource is invaluable, both during open enrollment and throughout the year, to help them choose and use their benefits effectively.  Of those respondents using these educational tools within Bright Choices, they find them to be helpful 80-100% of the time.

Everything we do at Liazon is about helping our Bright Choices users get the most from their benefits dollars.  That means they need to understand their options, select the right plans, and use them effectively.  And that’s an important conversation to have.

 

1 Employee Benefit News,   “5 Things Employees Would Rather Do Than Enroll in Benefits,” October 23, 2014

2 Benefits Pro, “Employees Benefits’ 15 Minutes,” Sep. 14, 2014

Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+
← What Does the Future Hold for Private Exchanges? Liazon’s CEO Weighs in at EBN’s Private Healthcare Exchanges Conference
What a Year! Liazon Looks Back on 1 Year Since Acquisition by Towers Watson. →
« Blog

Logo

Connect

  • Liazon Facebook
  • Liazon Twitter
  • Liazon LinkedIn
  • Liazon Instagram


Contact Us

888-280-3958 or Email Us »

Bright Choices Exchange

How it Works
How it Helps
In the Store
Guided Shopping Experience
Support
Private Exchange

Partner With Us

Why Bright Choices
Brokers
Carriers

Offices

Buffalo, NY
New York, NY

Newsroom

Buzz
Press Releases
Testimonials
Research
Press Kit
Blog
Events

About Us

Our Story
Our Timeline
Product Principles
Careers

Sign up for our e-mailing list.

Stay informed about Liazon and private exchanges. We won't send you SPAM - we hate it too.

Copyright © 2016 Liazon Corporation | Privacy Policy | Legal Terms

Copyright © 2016 Liazon Corporation

| Privacy Policy | Legal Terms