Liazon’s Bright Choices Exchange.
The premier benefits marketplace.

The Bright Choices Exchange is an online benefits marketplace that is changing the way employers provide benefits to their employees.

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When it comes to employee benefits, one size does not fit all.

Employees personalize their benefits portfolio with products from top national and regional providers.

See the Choices

Want to see how Bright Choices works?

Employees shop for benefits using Bright Choices’ Guided Shopping Experience.

Find Out How

Employers control benefits costs while expanding employee choice and coverage.

A defined contribution model means you decide how much to spend on benefits and employees decide how to spend it.

Learn How


Since 2007, Liazon has operated industry-leading private benefits exchanges for large and small businesses. Liazon works with more than 160 top national and regional insurance providers and supports more than 930 businesses nationwide through a distribution network of leading broker partners.

“Liazon allows our employees to tailor an insurance plan that best suits their needs”

– Business Administrator

“Bright Choices…gave me more control over my medical plan choice which fit my life and finances better”

– Employee

“Liazon helped us stay focused on what mattered – our employees”


“We’ve accomplished what we set out to - controlling our benefits costs and giving employees more options”

- HR Manager